IGNOU: BEGG 171 Solved Assignment 2022-2023(Media and Communication Skills)

IGNOU: BEGG 171 Solved Assignment 2022-2023: This comprehensive guide is designed to assist students pursuing the BEGG 171 course through IGNOU. With clear explanations and step-by-step solutions, this assignment will help you deepen your understanding of the course material and achieve success in your studies.

Title	IGNOU: BEGG 171 Solved Assignment 2022-2023 (Media and Communication Skills)
University	IGNOU
Degree	Bachelor Degree Programme
Course Code	BEGG 171
Course Name	Media and Communication Skills
Total Marks	100
Year	2022-2023
Language	English
Last Date for Submission of Assignment:	For June Examination: 31st March For December Examination: 30th September

Section A

Answer each question in about 300 words. (Based on Blocks 1 and 2)

1. List the various functions of Communication?

Ans: Communication serves a variety of functions that help individuals and organizations accomplish their goals. Some of the most important functions of communication include:

1. Information Sharing: Communication is used to share information, whether it’s facts, ideas, or updates. This helps individuals and organizations make informed decisions and stay up-to-date on important issues.
2. Persuasion: Communication can also be used to influence others, such as convincing them to support a certain cause or buy a particular product.
3. Relationship Building: Communication plays a key role in building and maintaining relationships, whether they’re personal or professional.
4. Problem Solving: Communication can help individuals and organizations resolve conflicts and find solutions to problems by facilitating open and honest discussions.
5. Motivation: Communication can be used to motivate and inspire others, such as through motivational speeches or team-building exercises.
6. Socialization: Communication is essential for socializing and building a sense of community, whether among friends, coworkers, or larger groups.
7. Decision Making: Communication helps individuals and organizations make decisions by exchanging information and considering different perspectives.
8. Education: Communication is a crucial tool for teaching and learning, whether in formal educational settings or through informal exchanges of knowledge and information.

Overall, the functions of communication are diverse and varied, and they play a critical role in helping individuals and organizations achieve their goals. By understanding the various functions of communication, individuals can better use this tool to their advantage.

2. Elaborate the seven C’s of Communication?

Ans: The Seven C’s of Communication are a set of principles that help ensure effective communication. The Seven C’s are:

1. Clarity: Communication should be clear and concise, with no room for confusion or misinterpretation.
2. Conciseness: The message should be brief and to the point, without unnecessary details.
3. Completeness: The communication should provide all the information necessary to fully understand the message.
4. Consideration: The communicator should consider the audience and tailor the message to meet their needs and expectations.
5. Concreteness: The message should be specific, using concrete examples and facts to support the argument.
6. Correctness: The communication should be accurate and free from errors, whether in grammar or facts.
7. Credibility: The communicator should establish their credibility and build trust with the audience.

By following these principles, communicators can ensure their messages are well-received and effectively understood by their audience. Whether in personal or professional settings, the Seven C’s provide a useful framework for creating effective communication.

3. List the various types of Mass Media.

Ans: Mass media refers to the various forms of communication that reach large audiences through mass communication technologies. The following are some of the most common types of mass media:

1. Television: Television is one of the most widely used forms of mass media, with millions of people tuning in to watch news, entertainment, and sports programming.
2. Radio: Radio is another widely used form of mass media that reaches audiences through broadcast and satellite programming.
3. Print Media: This includes newspapers, magazines, and books, which are published on a regular basis and distributed to large audiences.
4. Film: Film is a powerful form of mass media that can reach large audiences through theatrical release or home video.
5. Online Media: This includes websites, social media platforms, and streaming services, which have become increasingly popular in recent years as more people have access to the internet.
6. Outdoor Media: This includes billboards, street posters, and other forms of advertising that are displayed in public spaces.
7. Direct Mail: This refers to the practice of sending marketing materials directly to individuals’ homes or businesses.
8. Public Relations: This includes press releases, events, and other communications efforts aimed at building relationships with key stakeholders, such as customers, employees, and the general public.

Each type of mass media has its own strengths and weaknesses, and the choice of which type to use will depend on a variety of factors, including audience reach, cost, and the type of message being communicated. Regardless of the type of mass media used, however, the goal is to reach large audiences and deliver information in an effective and impactful manner.

4. Discuss some of the broad objectives of advertising.

Ans: Advertising is a form of communication that is used to promote a product, service, or idea to a large audience. The broad objectives of advertising include:

1. Creating Awareness: One of the primary objectives of advertising is to raise awareness of a product, service, or brand among the target audience. This helps to introduce the product to a wider audience and increase the likelihood of purchase.
2. Building Brand Image: Advertising can also help to build the image of a brand by reinforcing its key attributes and positioning it in the minds of the target audience.
3. Persuasion: Advertising often aims to persuade the target audience to take a particular action, such as making a purchase or visiting a website. This is achieved through the use of creative, compelling messages and images.
4. Differentiation: Advertising can help to differentiate a product or service from its competitors by highlighting its unique features and benefits.
5. Stimulating Demand: Advertising can also be used to stimulate demand for a product or service by creating a sense of urgency or scarcity.
6. Reinforcing Loyalty: Advertising can help to reinforce loyalty among existing customers by reminding them of the benefits of a product or service and why they chose it in the first place.
7. Maintaining Market Share: In a competitive market, advertising can help to maintain market share by keeping a brand top-of-mind among its target audience.

These are some of the broad objectives of advertising, but there may be other specific goals that depend on the type of product or service being advertised and the target audience. Regardless of the objective, however, advertising plays an important role in helping businesses to reach and influence large audiences, and ultimately, drive sales and revenue.

Section B

Answer each question in about 300 words. (Based on Blocks 3 and 4)

1. Name the various shot sizes and describe them.

Ans: Shot sizes refer to the distance between the camera and the subject being filmed in a movie or video. Different shot sizes are used to create different effects and convey different emotions to the audience. The following are some of the most common shot sizes used in filmmaking:

1. Extreme Close-Up (ECU): An Extreme Close-Up shot is a close-up of a subject’s face or feature, such as the eyes, mouth, or nose. This shot is used to show intense emotions or to focus on a particular aspect of the subject.
2. Close-Up (CU): A Close-Up shot is a shot that shows the subject’s head and shoulders. This shot is used to show emotion or to provide a more intimate view of the subject.
3. Medium Close-Up (MCU): A Medium Close-Up shot is a shot that shows the subject from the waist up. This shot is used to provide a balance between intimacy and context.
4. Medium Shot (MS): A Medium Shot shows the subject from the knees up. This shot is used to show body language and to provide context for the subject.
5. Full Shot (FS): A Full Shot shows the subject from head to toe. This shot is used to show the subject’s full body and to provide a sense of place and context.
6. Long Shot (LS): A Long Shot shows the subject in the context of the environment, providing a sense of space and place.
7. Extreme Long Shot (ELS): An Extreme Long Shot shows the subject in the context of a larger environment, such as a cityscape or landscape. This shot is used to provide a sense of place and to show the subject’s relationship to the environment.

2. What is an Editorial? Discuss its importance?

Ans: An editorial is a piece of writing that represents the opinion of a publication’s editorial board, or a newspaper’s or magazine’s opinion page. It is a written expression of the opinions, views, and beliefs of the editorial staff, and is typically separate from news and feature articles. Editorials are written to influence public opinion and provide a perspective on issues of importance to the community or the nation.

Editorials can cover a wide range of topics, from politics and social issues to local community problems, cultural trends, and more. They are often written to reflect the values, beliefs, and perspectives of the publication or editorial board, and are intended to educate and inform the public, as well as to influence opinion.

The importance of editorials lies in their ability to provide a platform for discussion, debate, and reflection on important issues. By presenting a well-reasoned, well-researched argument, editorials can help to raise awareness and promote understanding of important issues and challenges facing society. Additionally, editorials can serve as a catalyst for change, providing a voice for those who may not otherwise have one, and inspiring people to take action on important issues.

Another important aspect of editorials is their role in shaping public opinion. Through well-written and persuasive arguments, editorials can influence the way people think about important issues and encourage them to take a stance on these issues.

3. Discuss some uses of networking for an organization and for individuals.

Ans: Networking is the process of creating and maintaining professional relationships and connections with people. It is an important tool for both organizations and individuals in today’s interconnected world.

For organizations, networking can be used in a variety of ways. One of the main benefits of networking is the ability to reach new customers and build brand awareness. By connecting with other businesses, organizations can expand their reach and increase their visibility in their industry. Networking can also help organizations to find new suppliers, partners, and collaborators. For example, a company that specializes in software development may network with companies that offer hardware solutions to create a more complete offering for their customers.

Networking can also help organizations to keep up-to-date with the latest industry trends and developments. By connecting with others in their field, organizations can stay informed about new technologies, best practices, and emerging trends, and can use this information to make strategic decisions.

For individuals, networking can also be an important tool. Networking can help individuals to find new job opportunities and advance their careers. By connecting with others in their field, individuals can learn about new job openings and receive recommendations from their network. Networking can also help individuals to develop new skills, learn about new technologies, and stay informed about the latest trends in their industry.

Another important benefit of networking for individuals is the ability to expand their professional network. By connecting with others in their field, individuals can build relationships with people who have similar interests and goals. These relationships can be a valuable resource for career growth, personal development, and support.

4. What is Multimedia? Mention some of the uses of Multimedia.

Ans: Multimedia refers to the use of multiple forms of media in a single presentation or communication. This can include text, audio, video, images, and interactive elements. Multimedia is used in a variety of contexts, from entertainment to education, and has become an important tool for communicating information in today’s digital age.

One of the main uses of multimedia is in the field of education. Multimedia can be used to create engaging and interactive learning experiences, making it easier for students to understand and retain information. For example, multimedia presentations can include animations, interactive simulations, and video to help illustrate complex concepts and ideas.

Multimedia is also used in the entertainment industry, such as in video games and movies. These media use a combination of text, graphics, audio, and video to create immersive and engaging experiences for the user.

In the business world, multimedia is used to create presentations and marketing materials, such as advertisements, brochures, and videos. This can help organizations to better engage with their target audience and to communicate information more effectively.

Another important use of multimedia is in the field of journalism. News organizations can use multimedia to tell stories, providing a more complete and engaging picture of the events they are covering. This can include video, audio, images, and interactive elements, such as maps and graphs.

Finally, multimedia can also be used for personal communication and self-expression. For example, people can use multimedia to create and share videos, images, and other forms of media on social media platforms.

Section C

Answer each question in about 700 words. (Based on Blocks 1 to 4)

1. Critically examine the negative as well as positive impacts of the Internet.

Ans: The Internet has revolutionized the way we communicate, gather information, and do business. But, like any technology, it has also brought both positive and negative impacts on society. In this essay, we will critically examine both sides of the issue.

Positive Impacts of the Internet:

1. Convenient communication: The Internet provides a fast and easy way to communicate with others through email, social media, instant messaging, and video conferencing. This makes it easier to stay in touch with family, friends, and colleagues no matter where they are in the world.
2. Access to information: The Internet is a vast library of information that can be accessed from anywhere at any time. This includes a wealth of knowledge, such as news, academic research, and educational resources.
3. E-commerce: The Internet has created a global marketplace, allowing businesses to reach new customers and sell products and services online. This has also made it easier for consumers to compare prices and find the best deals.
4. Remote work and education: The Internet has made it possible for people to work and learn from anywhere, enabling greater flexibility and increased productivity.

Negative Impacts of the Internet:

1. Cybercrime: The anonymity of the Internet makes it easy for criminals to engage in illegal activities such as hacking, identity theft, and cyberstalking.
2. Addiction: Spending too much time online can lead to addictive behavior and a decline in physical and social skills.
3. Spread of misinformation: The Internet has made it easier for false information to spread quickly, leading to confusion and misunderstanding.
4. Decreased privacy: The Internet collects and stores vast amounts of personal information, which can be used for malicious purposes or sold to advertisers.
5. Increased polarization: The Internet can reinforce and amplify existing prejudices and beliefs, leading to increased division and polarization within society.

2. How do you differentiate between ethical advertising and unethical advertising.

Ans: Advertising is a critical aspect of the marketing mix and can have a significant impact on consumer behavior. While advertising has the power to promote products and services, it can also be used to deceive and manipulate consumers. It is important to differentiate between ethical and unethical advertising to ensure that consumers are protected and that companies act responsibly.

Ethical advertising refers to advertising that is truthful, transparent, and respectful of consumers. Ethical advertisers follow industry standards and regulations and engage in responsible marketing practices. They respect consumer privacy and provide accurate information about their products and services. Ethical advertisers are concerned with the long-term impact of their advertising on consumer trust and reputation, and aim to build a positive brand image.

Unethical advertising refers to advertising that is deceptive, misleading, and harmful to consumers. Unethical advertisers often use false or exaggerated claims, manipulative tactics, or misleading images to promote their products and services. They may also exploit consumer vulnerabilities and engage in deceptive pricing practices. Unethical advertising can lead to consumer confusion, dissatisfaction, and distrust, which can harm the reputation of the company and the industry as a whole.

There are several key differences between ethical and unethical advertising. Some of these differences include:

1. Truthfulness: Ethical advertising is based on accurate and truthful information, while unethical advertising often uses false or misleading claims.
2. Respect for consumers: Ethical advertising is respectful of consumers and their needs, while unethical advertising may exploit or manipulate them.
3. Transparency: Ethical advertising is transparent and open about the products and services being promoted, while unethical advertising may use hidden or deceptive practices.
4. Privacy: Ethical advertising respects consumer privacy, while unethical advertising may collect and use personal information for malicious purposes.
5. Social responsibility: Ethical advertising is socially responsible and seeks to promote the greater good, while unethical advertising may harm consumers or the environment.

There are several factors that can contribute to unethical advertising, such as the pressure to increase sales, the desire to gain a competitive advantage, or the lack of regulation and oversight. It is important for companies to engage in ethical advertising practices to protect consumers and build a positive reputation. Consumers can also play a role in promoting ethical advertising by being informed and vigilant, and by reporting deceptive or harmful advertising to the appropriate authorities.

3. Describe the principles and process involved in news scripting for the broadcast

Ans: News scripting for broadcast is a complex and detailed process that involves several principles and steps. The goal of news scripting is to create a clear and concise story that can be easily understood by the audience. This requires a combination of writing skills, news judgment, and technical knowledge of broadcast production.

The following are the key principles involved in news scripting for broadcast:

1. Clarity: News scripts should be clear, concise, and easy to understand. Avoid using technical jargon or complex terms that the audience may not be familiar with.
2. Brevity: News scripts should be as brief as possible while still conveying all the necessary information. News stories are usually limited to 30 seconds to 2 minutes, so it is important to get to the point quickly.
3. Objectivity: News scripts should be impartial and avoid expressing personal opinions or bias. Stick to the facts and present both sides of the story.
4. Voice: News scripts should be written in a neutral, straightforward style, without using flowery language or sensational headlines.
5. Timeliness: News scripts should be relevant and timely, covering the latest events and developments. Avoid covering stale or outdated stories.

The following is the process involved in news scripting for broadcast:

1. Research: Begin by researching the story and gathering all the necessary information. This includes reading articles, watching videos, and conducting interviews with relevant sources.
2. Outline: Create an outline of the story, including the introduction, body, and conclusion. This will help you to organize the information and determine the most important points to include in the script.
3. Writing: Write the script, following the principles of clarity, brevity, objectivity, voice, and timeliness. Use simple and direct language, and focus on the most important facts and details.
4. Review: Review the script for accuracy, clarity, and brevity. Check for any errors or inaccuracies, and make sure that the story is well-organized and easy to understand.
5. Revisions: Make any necessary revisions to the script, such as adding or removing information, changing the structure, or refining the writing. Repeat this step as many times as necessary until the script is finalized.
6. Technical considerations: Keep in mind the technical considerations of broadcast production, such as the timing of the story, the use of graphics and sound, and the requirements for video and audio elements.
7. Rehearsal: Rehearse the script, either alone or with a partner, to ensure that it flows smoothly and that all the elements are in place. Pay attention to the timing, pacing, and delivery of the story.

4. What are the characteristics of Cyber Media. Examine its impact on our lives.

Ans: Cyber media refers to the various forms of digital media that are accessible through the Internet. This includes websites, social media platforms, online news sources, blogs, and streaming services. Cyber media has transformed the way people communicate, access information, and entertain themselves.

The following are the key characteristics of cyber media:

1. Accessibility: Cyber media is accessible to anyone with an Internet connection, making it possible to reach a global audience.
2. Interactivity: Cyber media allows users to interact with content, including commenting, sharing, and voting on posts.
3. Personalization: Cyber media allows users to customize their experience by tailoring their feeds, adjusting their settings, and subscribing to content that is relevant to their interests.
4. Real-time updates: Cyber media provides real-time updates on breaking news, events, and developments, making it a valuable resource for staying informed.
5. User-generated content: Cyber media allows users to create and share their own content, including posts, photos, and videos.

The impact of cyber media on our lives is far-reaching and complex. On the positive side, cyber media has made it easier to access information, stay connected with friends and family, and participate in communities with shared interests. However, there are also several negative impacts to consider, including:

1. Spread of misinformation: Cyber media can be a source of false information and conspiracy theories, which can spread quickly and have serious consequences.
2. Addiction: Cyber media can be addictive, leading to excessive use that can negatively impact other areas of life, including work, relationships, and physical health.
3. Privacy concerns: Cyber media raises privacy concerns, as personal information can be shared or sold without the user’s consent.
4. Polarization: Cyber media can contribute to polarization and division by amplifying voices that promote extreme views and by allowing users to surround themselves with like-minded individuals.
5. Cyberbullying: Cyber media can be a platform for cyberbullying, where individuals are subjected to harassment, bullying, and other forms of abuse.